United by Summits

Consumer Adventures On Youtube

Challenge

Bring the new adidas TERREX tagline to life by giving consumers the chance to live their dream ‘summit’

How we turned creativity into action

• Facilitated a global Consumer Activation, and then series of Youtube long-form video productions​.​
• Designed entry mechanic and judging protocol to fairly select five consumer projects.
• Worked with winners in four different countries to plan, execute and capture the story of their adventures on YouTube.​
• Delivered assets for cross-channel publishing on all TERREX channels.​

Result

Series of films that exemplified the TERREX spirit and gained critical recognition at outdoor film festivals.​