Amazon x Braun

Consumer Tester Program

Challenge

Help Braun sell their new IPL hair removal product by connecting with their consumers in a new way and creating a series of real-life testimonial videos from people who had tested the device.

How we turned creativity into action

• Created a digital ecosystem to register and communicate with potential testers.
• Built bespoke CMS to enable handling of participant data, and selection process for testers in 5 x markets.
• Managed consumer trial and content capture with guidance information and individual email contact​.​
• Edited final video content to create high-quality user reviews with genuine feel.

Result

Engaged and motivated testers creating real review content for the Smart IPL.​