adidas Roland Garros

Social Media Campaign

Challenge

Support the adidas activation of Tennis Grand Slam Roland Garros in Paris, leveraging adidas athletes to show the brand’s connection to the tournament on social media.​

How we turned creativity into action

• Created content and publishing plan​ focussed on the adidas athletes and the adihouse location.​
• Organised short time-frame production with ability to be reactive to available time on-the-ground with athletes​.
• Focussed on humour to create original and fun content that the players were happy to share on their channels, thus maximising reach.

Result

Most successful adidas Tennis tournament activation with 3M views of campaign content​.