adidas Internal Comms

Digital Content Creation

Challenge

Re-fresh the tired format of the video opening for adidas Europe’s bi-annual sales + marketing meeting. Build hype for the forthcoming product season in a new and innovative way.​

How we turned creativity into action

• End-to-end digital production of 25 minute animation that brought the marketing stories.​
• Turned the adidas HQ in to a digital world to use as a canvas for the storytelling​.
• Modelled bespoke digital avatars of the senior leadership team and brought them to life with voice recordings.
• Used pioneering animation techniques to complete the project with limited time and budget.​

Result

Key messaging delivered in a completely new style, whilst demonstrating what was possible in a digital world​.