adidas Handball Re-Launch
Marketing Activation
Challenge
Help adidas reconnect with Handball and the key retailers that support the sport.
How we turned creativity into action
- Strategically leveraged the European Handball Championship in Germany to engage distributors and retailers.
- Facilitated workshop events at adidas HQ to provide one-to-one engagement between the brand and retailers.
- Branded a ‘Battle Bus’to create memorable out-of-home branding for fans attending stadium matches.
- Strengthened the relationship with retailers and distributors, whilst leveraging the event for social media.
Result
Relationships with key partners were built and adidas’ commitment to the sport of Handball was re-confirmed.