adidas TERREX Trail Mentorship

CONSUMER ACTIVATION 2024

How we turned creativity into action

• Curated a, 3-month trail running experience for 6 adidas TERREX competition winners across 3 continents.
• Co-ordinated seeding, mentoring with a pro-athlete, online seminars, and immersive race experience at an Austrian trail event.
• Worked with athletes and competition winners to create a suite of trend-driven social media content for Strava, Instagram and YouTube Shorts.​

Result

A bespoke competition prize became a once-in-a-lifetime experience for these TERREX consumers, driving social media clicks and PR coverage for this adidas category.