adidas CRAZYQUICK Launch

Seeding concept and execution

How we turned creativity into action

• Conception, design and execution of a product seeding for the global launch of the first adidas Padel shoe.
• Taking the client’s simple seeding approach to a higher level with striking and exclusive packaging.
• Developing a tiered approach which allows the client to separate between premium packaging and a cost-efficient alternative.
• Using the full potential of our work through connecting teams and finding opportunities to use our boxes (media event, second seeding).

Result

Shipping 250+ of three different versions of the shoe in our packaging around the globe to key brand partners