TERREX PCT Relay
Consumer Activation
How we turned creativity into action
- Created a bespoke competition mechanism and entry platform for the global adidas TERREX consumer, offering this chance-of-a-lifetime prize.
- Worked with winners to plan their unique Pacific Crest Trail experience, including seeding, travel, in-country support.
- Co-ordinated multiple agencies and adidas departments to bring the project to life.
- Delivered assets for cross-channel publishing on all TERREX channels.
Result
A never-before-attempted relay by TERREX consumers along 455miles of trail and proof point of FW23 product in action.