adidas TERREX Shoot

Cross-Channel Content Production

Challenge

Boost sell-through by bringing adidas TERREX outdoor gear to life in the outdoors

How we turned creativity into action

• Translated a creative direction focused on emotional imagery with minimal product emphasis, into a commercial and product-focused approach.​
• Facilitated creativity by bringing together adidas comms team, production, and creative photography / film in co-creation.
• Managed multiple locations to shoot for four seasons across three days.​
• Post production: condensed 10,000 images down to 80 selected stills.​

Result

Found the perfect balance between bold creativity and pragmatic motivation to create content that made the products shine using emotions and atmosphere​.